Fighting wrinkles, that’s a daily battle! From about thirty years old, and sometimes even earlier, all women must face wrinkles. But do you know exactly what wrinkles are? Why they appear and how? Why are they more marked in some women than in others?

What are wrinkles?

From childhood our faces express all our emotions. Especially smiles. When we get older, these expressions engrave themselves permanently into skin. These are wrinkles. Young skin, which is soft and hydrated, takes back its initial shape quickly. But as it gets older, skin becomes drier. It is also subject to damage from external factors like the sun. Result: the skin has a harder time taking its initial shape again. This is why expression lines eventually become permanent lines.

How do they appear?

Dry and damaged skin is more prone to wrinkles. When skin is dry, it doesn’t have the suppleness necessary to handle daily attacks. And when it is damaged – by exposure to sun, for example, its structure weakens. Less collagen and elastin are made. These are indispensable for supporting skin’s structure.

Did you know?

A 28-year old woman with dry skin will have 52% more wrinkles when she is 36 than a woman the same age whose skin is properly hydrated. Remember that water is indispensable for life!

What can you do to prevent wrinkles?

Unfortunately we cannot turn back time. However, there are products that can reestablish the natural collagen and elastin levels in skin. By doing this they
• delay wrinkles appearing
• reduce development of fine lines
• protect skin from environmental factors

A 4-step plan to reduce wrinkles on your face:

Step 1: Clean your skin with a good cleansing cream.
Step 2: Apply a thin layer of anti-wrinkle cream.
Step 3: Apply a sun protection product early in the morning.
Step 4: Gently massage the skin under the eyes with a smoothing eye roller.

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