Actor Alia Bhatt is all ready to turn Hair Stylist, offering hairstyling tips to MTV viewers and the world as the new brand ambassador of Philips India Beauty Range.
The promo ad as Philips India Beauty Range is already out and she would be extending it into custom-created content through MTV’s digital show “Philips MTV The Look”, along with MTV VJs Bani and Gaelyn. This is in our memory, the first time ever a celebrity has actively turned Hair Stylist for a brand with actually going ahead to create custom -content to create a powerful brand association, promotion and communication.
Alia will be seen sharing some of her favourite styles, tips and tricks to create interesting hairdos, bringing the trendiest, funkiest and eye-catching hair-dos and styles to viewers who look to be ahead of the style curve. said a statement.
