Running a Salon business? Wondering how to stand out from the crowd to earn new customers? Salons are everywhere, so it’s important to understand how you can differentiate yourself and attract clients. Here are some marketing ideas to employ to grow your customer base and stay on top of your marketing game.
Show off your Skilled Staff
Instead of placing magazines on the table, try creating a binder of styles and cuts that your own staff has completed—maybe a collection of shots from your Instagram!
Setup a selfie station
It’s all about social media, so why not have a small area set up in front of your company logo or stylist station and have the clients snap photos and share all over social media. Free advertising/marketing for sure! Also put a sticker in the mirror with your own hashtag if you have it.
Reward customers for referrals
Give your customers a little bonus for doing your advertising for free and sending new clients your way. We recommend an email or postcard with a nice note, “Thanks for referring us to your friend! We’re so pleased you thought of us, that we want you to know we’re thinking of you, too. Here is Rs 500 off on your next visit.”
Leave it to the Experts!
Hire an expert to market your salon on social media. A full-service digital solutions provider offers website design, search engine marketing and optimization, display advertising, digital listings management, and other services that will boost your online presence.
Promotions, Promotions, Promotions!
Promotions are a great way to increase customer retention. Encourage your clients to enter their basic contact information such as Email Address, Mobile Number including their birthday. Offer them a birthday incentive to entice them to return to the salon. Host an in-store event, workshops, run holiday specials, offer loyalty programs are few other ways to market your salon.